Newsletters, automations and cold outreach. 3 tools compared: GetResponse, Moosend, lemlist.
Updated October 2026 · How we pick
Email is still the channel a business owns outright. Newsletters and automated emails keep existing customers coming back; cold outreach opens doors with people who have never heard of you. They need different tools.
GetResponse and Moosend are email marketing platforms for lists of people who signed up. lemlist is built for cold outreach: personalised one-to-one sequences to prospects by email and LinkedIn.
Best for: Businesses that want newsletters, automation, landing pages and webinars in one tool.
GetResponse covers email newsletters, marketing automation, sign-up forms and landing pages, and adds webinars and paid courses. Handy when you want to collect leads and nurture them without stitching several tools together.
Best for: Small businesses and online shops that want straightforward email marketing and automation.
Moosend focuses on email campaigns and automation workflows with ready-made recipes (welcome emails, abandoned carts, re-engagement) and a simple editor. A good fit when you want the essentials done well without a long setup.
Best for: Founders, sales teams and agencies doing cold outreach to new prospects.
lemlist builds personalised outreach sequences across email and LinkedIn, with variables, custom images and follow-ups that stop when someone replies. It includes tools to warm up sending domains and protect deliverability.
Email marketing goes to people who opted in to hear from you, usually as newsletters and automated sequences. Cold email goes one-to-one to prospects who haven't met you yet. Keep them on separate tools and, ideally, separate sending domains.
If you want everything in one place, including landing pages and webinars, look at GetResponse. If you mainly need campaigns and automations that are quick to set up, Moosend is a strong fit.
Authenticate your domain (SPF, DKIM, DMARC), send to people who expect your email, remove addresses that bounce, and ramp up volume gradually on a new domain.
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